
The new Spanish trade fair for the hospitality industry
GUEXT is the International Trade Show of Suppliers and Services for the Hospitality Industry.
Organized by IFEMA MADRID and FELAC, the first edition of GUEXT took place in Madrid on 18-21 October 2024.
GUEXT 2026 will be held from October 15 to 17 2026 at IFEMA MADRID.

The hospitality industry in all its diversity
Tourism is a strategic economic sector in Spain and GUEXT was created to become a reference event for all hospitality companies and professionals.
At GUEXT, hospitality is understood in all its diversity to encompass sectors such as accommodation, catering, leisure and entertainment, as well as health and wellness, events and meetings, social and health care, and shopping and retail.

GUEXT exhibition areas:
Equipment and machinery
Facilities and infrastructure
Design and interior design
Hospitality services
Technology and management
A professional trade show focused on commercialization
This new professional event is designed to become a business tool for companies that supply the hospitality industry with equipment and services. It is therefore a sales-oriented event that will provide exposure to the entire marketing value chain, including distribution, specification, retailers and end customers.
GUEXT is also an international barometer for knowledge, trends and networking.